Although many associate Brasil with Coffee, Mate is was sprouts natively from the soil in this land, and ironically in the same region of Brasil whose population has strong German roots.It is hard to ignore Germany’s burgeoning Mate addiction, stemming from the 1920’s with Sect Bronte, evolving into the internationally iconic Club Mate and bubbling into a billion bottles. It is also hard to ignore the growing interest in the natural food sector as people turn away from massified foods and look towards new forms of nourishment.
We see, however, that Mateando is a big blackbox to most of the world. Mate drinkers over all could testify that mate is more than a drink, it’s a form of communication. One cannot compare drinking a bubbly bottle with drinking fresh and wild crushed herbs out of a communal chalice. Each one has it’s moments. Berliners love their Brauses and we want to ensure that they keep getting them in a sustainable way by working together with drink and mate producers to raise the awareness of Mate on a grader scale.
More reading on the Mate Trend and Alternative Drink trend in Berlin:
That Berlin Mate Thing – English Article in Motherboard
Alternative German Drinks – Spiegel Magazine in German
Art Start Ups and Travels – A blog report about Meta Mate